Pran Returns With “‘Til The End For You,” A New Pop Single Built on Love and Persistence

Thai singer, songwriter, and producer Pran is steadily carving out his own lane in pop—one built on self-sufficiency, emotional continuity, and global influence. With the release of his second single, “’Til The End For You,” Pran continues to expand the sonic and emotional world he introduced earlier this year, signaling a new chapter in his evolving artistry.

Unlike artists who arrive fully formed, Pran’s journey has been intentionally hands-on and experimental. He began exploring music production at just 13 years old, developing foundational skills through trial and error on GarageBand before he ever considered writing lyrics. While production came first, songwriting followed naturally—only about two years ago—making this current era a formative one for the young artist.

“I’m kind of in between everything,” Pran explained. “I’m a singer, songwriter, and producer all at the same time.”

That multidisciplinary approach defines “’Til The End For You,” a track Pran largely produced himself, with creative guidance from his manager to help spark the initial direction. From there, Pran took the reins—writing the music and lyrics before handing the final mixes off to collaborators in the U.S.

Sonically, the song is rooted in pop, with R&B-inspired drums and subtle EDM textures, drawing influence from artists like Justin Bieber and other contemporary male pop stars. While his earlier work nodded toward The Weeknd, this release signals where Pran sees his sound heading: polished, emotive, and globally accessible.

“’Til The End For You” also continues the narrative arc first introduced in his debut single “All I Need Is Love.” Where that song explored self-love and healing after heartbreak, the new track picks up after the emotional storm has cleared.

“It’s about finding a fulfilling relationship,” Pran said. “Feeling like you’d go to the end of the earth for someone—but also realizing that even with love, you still have to fight for it.”

The single arrives alongside an official music video that leans more abstract than traditional storytelling. Packed with layered visual effects and a cinematic tone, the video introduces a second character representing the love interest, reinforcing the song’s themes without spelling them out.

“’Til The End For You” is now available across all streaming platforms, with the video streaming online as well. The song will appear on Pran’s upcoming album—still untitled—which will also include his previous single. The full project is expected by the end of the year, with another music video planned to coincide with the album release.

Born Jessada Malakul in Bangkok and currently balancing his music career with university studies in Sheffield, England, Pran represents a new generation of globally minded pop artists. Inspired in part by K-pop’s production style and the success of Thai artists like Lisa, a member of South Korean girl group BLACKPINK, Pran sees possibility in crossing borders—sonically and culturally.

With only two official releases, Pran is still early in his journey—but “’Til The End For You” makes one thing clear: he’s building something with intention, patience, and heart. Fans should stay tuned—this is just the beginning.

“Til the End for You” is now available on all streaming platforms, with promotional support from Starlight PR.

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