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Exclusive Interview with Omri Ash

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POSTED BY :BH Review Staff
Artist Spotlight: Omri Ash

Omri Ash is a singer-songwriter and storyteller known for blending folk-inspired acoustics with cinematic perspective and philosophical lyricism. With a background in filmmaking, Ash crafts emotionally resonant music that explores love, identity, and the human condition through deeply personal narratives. Acts of Faith marks his fifth studio album and most introspective work to date.

We had the privilege of sitting down with Omri Ash for an intimate conversation about music, meaning, and artistic evolution.

BH Review: How did your journey in music begin?

Omri Ash: 
When I was a little boy, around 6–7, I used to imagine standing on a stage in front of a crowd of people. I would tell this crowd stories—anything that happened to me, big or small, or imaginary distant worlds. As soon as I knew how to, I started writing these stories down, and when I was 8, my mom sent me to learn how to play the guitar. After my first lesson, I ran home to write my first song. I can't say exactly when, but I know it was very quickly that songwriting, similarly to the stories I would tell myself, became a way for me to understand and survive life. And so it became a regular habit.

BH Review: Can you share a bit about your background and upbringing?

Omri Ash:
I grew up in a place where military service is required by law at 18, both my parents served, and my grandparents as well. In a place where religion seems to melt into everyday existence at every corner, and creates difficult cultural, financial, and, of course, physical conflict constantly. 
 
I grew up in a very quiet suburb, in the middle of a conflict-riddled tiny little nation called Israel. It definitely forced me to face life in its fullest form from a young age, as it does everyone who lives here.

BH Review: Do you have a favorite memory related to music that stands out?

Omri Ash: 
My father used to pick me up twice a week and take me to his place. During the car ride there, we would listen to the same 3–4 CDs by The Beatles, Cat Stevens, and some local artists. I loved it.

BH Review: What does your creative process look like when writing a song?

Omri Ash: 
I write first to survive. Then afterwards—an hour, a day, a month, sometimes years later—I take this text I wrote to survive and make it into something I hope can create a feeling in other people. 
Sometimes the text comes with a melody, but sometimes I just feel like messing around on the guitar, finding some chords, and then going over my notes to find lyrics that match.

BH Review: What has been the most challenging aspect of being a musician?

Omri Ash: 
I think anywhere in the world, it is considered irresponsible to be a musician, and around here, it is especially true. Money is a real thing, and when you deal with philosophy, emotions, and meaning all day, you end up hungry. 
 
I wouldn't say I am in poverty anymore, but I was there for a while, and I am still very skinny even though I love to eat—and there's a financial reason for that, haha. I know this is my decision, though, and so I don't look at it as a negative thing; it's more restrictive, I suppose.

BH Review: How would you describe your musical style and sound?

Omri Ash: 
I call myself a singer-songwriter; I think that fits me best, though in terms of genres, it changes over the years. This project was mainly folk, but right now I'm actually looking to make a jazz album next.

BH Review: Do you have a favorite instrument or family of instruments, like piano or guitar?

Omri Ash: 
I feel most comfortable on the guitar, but really, I'm a singer-songwriter-producer at heart. I play the instrument just well enough to make it work in my arrangements, but I bring in talented musicians to do stuff I can't, often.

BH Review: What do you consider most important when creating new music?

Omri Ash: 
I think art is just communication, but instead of using words, you communicate emotions, and so I try to think about that when creating a song. It gives me a sort of guiding light to follow, because I know I want a certain feeling.

BH Review: How do you approach experimenting with new sounds or styles?

Omri Ash: 
Since it's all feeling-based, there's no thinking about genres and styles while making the music. 
I don't actively think to myself, “Oh, I am making this type of music, so I should do this or that.” I'm thinking, “I want this type of feeling,” and I think a certain type of sound will fit. Then I think, “Well, what makes that sound?” and go look for it. So it's kind of reversed.

BH Review: What’s the most innovative or daring thing you’ve done in your music so far?

Omri Ash: 
I will modestly claim that my honesty is very brave and is probably the most daring thing I do in general.
 

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